In a market squeezed by costs and competition, your visual identity is your leverage. I create the strategic brand imagery that helps Scottish producers command attention, justify value, and fuel growth.


The Challenge & The Opportunity

“79% of food and drink manufacturers list increasing UK sales as their top growth priority.” FDF State of Industry Report, Q3 2025

To grow sales and protect margins, the industry’s own strategy is clear: build reputation, innovate, and premiumise. Yet, with investment cautious and resources thin, how do you create the premium, consistent visual assets you need to make that happen?

The answer isn’t costly, complex photoshoots. It’s strategic, commercial photography built for ambitious, growth-focused businesses.


My Approach

I’m Lorraine. I help founders and makers turn their craft into compelling visual capital.

I’m a Glasgow-based brand and content photographer with a process designed for clarity and results. I work with Scottish food & drink companies to create libraries of versatile, on-brand imagery thar work across your most critical channels:

  • Listings & Wholesale Pitches – Hero shots that get you on the shelf.
  • Website & E-commerce – Cohesive visuals that build trust and convert.
  • Social Media & Campaigns – A steady stream of authentic storytelling.
  • Export & Award Submissions – Professional assets that communicate quality.

My process is organised, collaborative, and built on the principle that your images must work as hard as you do.


The Product Hero

Imagery that stops the scroll and secures the listing.

Bold, clean shots designed for maximum impact on digital and physical shelves.


The Provenance Story

Visuals that connect your product to place, craft, and people.


The Campaign Library

Cohesive sets of imagery for launches and seasonal marketing.

Versatile lifestyle and detail shots ready for social campaigns, websites, and brochures.

Featured work includes professional collaborations and concept projects for the Scottish food and drink sector.


Ways to Work Together
I offer different packages to meet different visual strategy needs. Bespoke package requests are very welcome. Retainer deals are also available. Some of my packages are as follows (please contact for further information or different package types)

Mini Session/Content Top-Up –
Up to 1 hour
Quick socials/web refreshes between bigger shoots, staff images, micro-promotion. Shoot plan. 1 set-up location. Basic retouch and colour corrections.
6-8 final, edited images for web and socials
From £225

The Launch Pack –
For a new product line or essential asset refresh.
Get the core hero and detail shots you need to list confidently and promote effectively.

Up to 2 hours onsite
Single product line/small launch. Shoot plan. 1 set up location. Simple props. Basic retouch and colour corrections.
12-18 final, edited images for web and socials
From £345

The Brand Campaign –
For a seasonal launch or website refresh.
A complete set of lifestyle and product imagery to tell a cohesive story across all your channels.
3-4 hours onsite
Seasonal launch/website refresh. Shoot plan + mini styling guide. 2-3 set-ups. Lifestyle + product. Enhanced editing.
25-40 final, edited images
From £545

The Growth Library –
Your annual visual toolkit for ambitious growth.
Capture your sales sheets, award entries, and premium marketing for the year ahead.

4-5 hours onsite
Process, people, environment – tell your story with product, lifestyle, profiles, and behind-the-scenes. Shoot plan + styling guide. Enhanced editing.
45-60 final, edited images
From £695

All packages include a pre-shoot consultation, and digital delivery of high-resolution files. Commercial use license as standard – custom license available.


Next Steps & Contact

Let’s build your visual strategy for 2026

The first step is a conversation. I’m currently booking projects for Q1 and Q2 2026 and will be visiting various events including Scotland’s Trade Fair Spring & Speciality Food and Drink Show in January 2026.

To discuss your brand’s goals, email lorraine@irrolphotography.com or connect with me on LinkedIn or Instagram